Catchy. Vibrant. The logo itself is fun to look at. I just hope DOT executes it properly. We certainly do not want this to go to waste.
Visit the campaign’s website here.
And then something like this surfaces:
With a phrased used by so many people for ages, it’s not surprising that something like this can happen.
While I fully support the tourism efforts of DOT, one cannot help but question, “are we that unfortunate that twice in a row did our slogans share some striking similarities with those of other countries?”
DOT Secretary Mon Jimenez answered this Switzerland issue by saying “The line is not a manufactured slogan. It is simply the truth about your country.” (Source)
While I am with him on that one, it made me wonder how we can own that phrase if people from other countries can simply say that “It’s more fun in (name of their country).”
DOT Sec. Jimenez also said that the slogan puts the Philippines in a competitive stance. I hope Filipinos do not take it the wrong way.
We are free to boast anything the Philippines can offer but please, let us not start belittling what other countries can offer as well.
I guess that’s my main issue with this slogan. The word “more” can lead to something our country will not like.
Also, I hope this does not backfire. What if people from other countries think that we are so full of ourselves and changed their minds about visiting our country.
Okay, I need to stop now.