Coca-Cola’s 2014 Super Bowl Ad: A Feature on Gay Family and Filipino Language

I am not a fan of Super Bowl, or any other sporting events for that matter.

What I understand though is that the Super Bowl is not just about the game. It has become a melting pot of different audiences of those who are really fans of the sport, those who are waiting for the half-time performance, and those who are excited to watch different Super Bowl ads.

One ad that sparked the interest of viewers worldwide is that of Coca-Cola’s.

For this year, they featured the song “America the Beautiful” being sung in different languages — one of which is Filipino.

But that was not what made it controversial. The ad, according to GLAAD (formerly the Gay & Lesbian Alliance Against Defamation), is the first Super Bowl commercial to feature a gay family.

(Read GLAAD’s statement here)

It’s nice to finally see a global company recognize and feature a gay family. FINALLY. This is definitely a step forward for those who continuously push for LGBT-inclusiveness.

BONUS:

For all Pinoys out there, here’s a video of Leilani who sang the Tagalog parts in the Coca-Cola ad:

Advertisements

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s