If there’s one hashtag I will use to describe Guy Kawasaki and Peg Fitzpatrick’s book “The Art of Social Media,” that will be #Awesome.
For someone whose job involves managing at least four different social media platforms, one website and one blog, the book really provided practical and easy-to-understand tips on how to effectively utilize social media.
Of course the authors are correct in saying that these tips worked for them and are not 100% foolproof. For one, the “Be Bold” tip does not necessarily apply given the nature of the organization I work for. But the book certainly paints a challenging yet very intriguing social media landscape.
For a book that really gives A LOT of guidelines, here are my top take aways:
- Experiment. Experiment. Experiment. The social media landscape changes rapidly (hello, Facebook algorithm) and best practices differ from one entity to another.
- Social media is not a bulletin board — engage! The good thing about social media (as compared to traditional media) is that feedback is more real time and you can converse with the people who follow you. Listen to what your followers want to read and know about you.
- Social media is serious business. Executing an effective social media strategy and campaign takes time and resources. Not because everyone does social media, means everyone does it well.
- Research your way to the top. The Internet has a wealth of information and tools that can help you better manage your social media platforms. From dashboards such as Hootsuite and Buffer to social media listeners like Social Mention, it now depends on your capability and creativity to use these tools to maximize your presence online.
- Finally, quality trumps quantity. It doesn’t matter if you post 30 tweets everyday, but if your followers are not interested with those, it wouldn’t give you the results you want. Invest in creating good content and the numbers will come in eventually.
There are obviously more tips in the book, but I leave it all to you to read it and be inspired to draft your next #socialmedia post.